Metropolitan Pub Company
For the Metropolitan Pub Company, part of the Greene King group, I created design assets across a portfolio of 60+ unique, premium pubs, each with its own personality and local character.
My role involved delivering both scalable campaigns and bespoke creative tailored to individual pub identities. I designed a wide range of assets including seasonal menus (such as the Summer Drinks campaign), key calendar event promotions (e.g. Father’s Day, UEFA Euros 2024), posters, social media content, and internal L&D materials. I explored app design concepts to enhance customer engagement, improve loyalty, and streamline in-venue experiences.
I also worked on visualising and rolling out the company’s core values, ensuring design consistency across all communications. A key part of my role was liaising with external partners and brand collaborations, such as Asahi and Euros 2024, to align visuals with co-branded campaigns and in-pub activations.
Project
Metropolitan Pub Company, ©Greene King Ltd, Metropolitan Pub Company
Services
Brand Identity E-Mail Marketing, Branding & Design Social Media Branding & Design Business Stationery Design Brochure Design Direct Mail Design Menu Design Poster Design Illustration Print Production Management